22nd August 2018

By making the switch today, your personal impact is huge.

An unstoppable upward trend.

All over the world, sales of plant-based milks are rising exponentially with worldwide sales doubling in just six years. Sales are set to keep on growing and the industry is expected to make over $16 billion in 2018 alone.

Consumers are increasingly turning to plant-based milks for their multiple health benefits and because awareness is growing over the realities of dairy production. As awareness grows of the impact of the dairy industry on climate change, people concerned for the environment are moving away from cows’ milk and turning to plant-based alternatives.

When there are so many healthy and delicious alternatives on the market, there is no need for cows to suffer and it is an easy switch to make.

Our mission

To celebrate plant-based milk and to encourage people to swap dairy for delicious and healthy plant-based alternatives.

Our goals

- To educate people on the benefits of choosing plant-based milk.

- To provide reliable information on the dairy industry and it's practices.

- To help more people switch to a dairy-free diet with guidance and advice.

- To celebrate delicious and healthy plant-based milks.


    Dairy cows and their manure produce greenhouse gas emissions which contribute to climate change.


    Research consistently shows that a wholefood, plant-based diet, including plant milks, is beneficial to health. It can help prevent hypertension, obesity, diabetes, heart disease and some kinds of cancer.


    Due to the enormous volume of milk production, dairy cows, who are intelligent, empathetic, and affectionate animals, must endure uncomfortable and stressful conditions which do not meet even their most basic needs.