August 22

WORLD
Plant Milk
DAY

The future of milk is kind, sustainable, and delicious.

Take the 7-Day Challenge
0B+ litres consumed yearly
0% less carbon than dairy
0% less land usage

Why switch?

Planet Friendly

Producing a glass of dairy milk results in almost three times more greenhouse gas emissions than any plant milk, according to a comprehensive analysis of food systems.

Poore & Nemecek, Science (2018)
3x more emissions from dairy

Saves Water

A single glass of dairy milk requires around 120 litres of water to produce. Oat milk uses approximately 48 litres per glass, and soy milk even less.

Water Footprint Network
120L Dairy
vs
48L Oat

Less Land

Dairy farming uses approximately 9 times more land than plant-based alternatives. Shifting to plant milks frees land for rewilding and carbon sequestration.

Our World in Data (2022)
9x more land for dairy

Heart Healthy

Most plant milks are naturally lower in saturated fat. The American Heart Association notes that reducing saturated fat intake can help lower cardiovascular disease risk.

American Heart Association
0g cholesterol in plant milk

The environmental cost of dairy

The dairy industry is a significant contributor to environmental degradation. Here is what the science says.

01

Greenhouse Gas Emissions

The dairy sector accounts for approximately 3.4% of total global anthropogenic greenhouse gas emissions, according to the UN Food and Agriculture Organization. This includes methane from enteric fermentation, nitrous oxide from manure, and CO2 from land conversion.

FAO, Greenhouse Gas Emissions from the Dairy Sector (2010)
02

Deforestation

Cattle ranching is the largest driver of deforestation in the Amazon, with significant additional land cleared for growing feed crops like soy and corn destined for livestock.

WWF, Deforestation and Forest Degradation reports
03

Water Pollution

Agricultural runoff from dairy farms, containing nitrogen, phosphorus, and pathogens, is a leading cause of water pollution in many regions globally.

US EPA, National Water Quality Assessment
04

Biodiversity Loss

Agriculture and aquaculture expansion is the most widespread driver of biodiversity decline globally, with dairy farming and feed crop production a significant contributor.

IPBES Global Assessment Report on Biodiversity (2019)

CO2 per glass of milk (kg CO2e)

Dairy
0.63
Rice
0.24
Soy
0.20
Oat
0.18
Almond
0.17
Poore & Nemecek, Science (2018)
Understanding how dairy production affects animals can help us make more compassionate choices

Separation at Birth

In most commercial dairy operations, calves are separated from their mothers within hours or days of birth. Both cows and calves show behavioural signs of distress following separation, as documented in peer-reviewed veterinary research.

Weary & Chua (2000), Applied Animal Behaviour Science

Shortened Lifespans

Dairy cows have a natural lifespan of 15-20 years, but in commercial operations they are typically culled after 4-6 years when milk production declines. High-yield breeding contributes to health problems including lameness and mastitis.

USDA National Animal Health Monitoring System
0 million dairy cows worldwide

Industrial Scale

The vast majority of the world's dairy cows are in intensive or semi-intensive production systems. In the US alone, the USDA reports around 9.4 million dairy cows across roughly 30,000 operations.

FAO estimates; USDA

Growing Alternatives

The plant milk market is projected to reach over $50 billion by 2030. Every purchase of plant milk contributes to reduced demand for dairy and a food system that doesn't depend on animal exploitation.

Bloomberg Intelligence

Your body thrives on plants

Plant milks offer a range of health benefits backed by nutritional science and emerging research.

Lactose-Free

Approximately 68% of the global population has some degree of lactose malabsorption after infancy. Plant milks are naturally lactose-free and easily digestible.

NIH, Genetics Home Reference

Lower Saturated Fat

Most plant milks contain less saturated fat than whole dairy milk. Soy and oat milk are particularly good low-saturated-fat options for cardiovascular health.

Dietary Guidelines for Americans, 2020-2025

Fortified Nutrition

Many plant milks are fortified with calcium, vitamin D, and B12 to match or exceed the nutritional profile of dairy. Fortified plant milks support a nutritionally complete diet.

British Dietetic Association

Protein Rich

Soy milk provides approximately 7g of protein per cup, comparable to dairy. Pea protein milk offers 8g per cup. Well-planned plant-based diets meet all protein needs.

Academy of Nutrition and Dietetics

Unique Benefits

Oat milk contains beta-glucan fibre linked to cholesterol reduction. Almond milk is rich in vitamin E. Soy contains isoflavones studied for cardiovascular benefits.

EFSA health claims register

Emerging Science

Plant-predominant diets are associated with lower risks of heart disease, type 2 diabetes, and certain cancers. Swapping dairy for plant milk is one accessible step.

The BMJ; EAT-Lancet Commission (2019)

Plant milk comparison per 240ml serving, fortified

TypeCalProteinFatCalciumBest for
Oat1203g5g350mgCoffee, cereal, baking
Soy807g4g300mgAll-rounder, high protein
Almond301g2.5g450mgLow calorie, smoothies
Coconut500g5g130mgCurries, desserts
Pea708g4.5g440mgHigh protein, nut-free
Rice1150.7g2.4g283mgAllergy-friendly
Hemp603g4.5g283mgOmega-3s, creamy
USDA FoodData Central; manufacturer data. Values approximate and vary by brand.

7 days.
That's all it takes.

One email a day. Recipes, tips, tricks, and the science behind every sip. No spam, no pressure.

01Getting Started
02Coffee & Breakfast
03Cooking & Baking
04Cheese & Snacks
05Eating Out
06Nutrition Deep Dive
07What's Next?

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