The future is dairy-free.

Join thousands of people around the world for the 7 day dairy-free challenge.

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World Plant Milk Day is an international day that celebrates plant-based alternatives to dairy milk. Founded by Robbie Lockie, Co-founder of Plant Based News, in 2017 and established as a partnership with ProVeg in 2018, the campaign has attracted the attention of millions of people around the world and helped accelerate the transition from dairy milk to the rich variety of plant-based alternatives. In 2020, Switch4Good joined to reach more people and further the idea that 'The Future Is Dairy-Free'.

From soy to oat to cashew to hemp: the diversity of vegan milks continues to grow in tandem with the global shift towards plant-based eating - a market predicted to be worth $74.2 billion by 2027.



Research consistently shows that a wholefood, plant-based diet – including plant milk – is good for you. Such a diet can help prevent hypertension, obesity, diabetes, heart disease, and certain kinds of cancer. You don’t need cow's milk to be healthy.

A dairy-free lifestyle has the power to make you feel fantastic, now and in the long-term future. You may experience increased energy, less bloating, improved digestion, clearer skin, reduced asthma symptoms, less inflammation, and other lasting health benefits when you make the switch away from dairy and try the 7
Day Dairy-Free Challenge!

How can cow's milk be considered a health food when 65% of the world’s population is intolerant to it? Once someone who is lactose intolerant consumes cow's milk or any other lactose-containing dairy products, symptoms can occur within 30 minutes! The struggle is real. These symptoms include abdominal pain, bloating, gas, nausea, and diarrhea. Find out more reasons to switch


Animal agriculture is one of the leading drivers of climate change, producing more greenhouse gases than all of the world's transportation combined. Switching from dairy to plant-based milk is one of the easiest ways in which you can significantly reduce your impact on the planet.

Find out more reasons to switch

THE Animals

The dairy industry is a cause of immeasurable stress to cows. Due to the enormous volume of milk production, dairy cow - who are intelligent, empathetic, and affectionate animals - must endure uncomfortable and stressful conditions that do not meet even their most basic needs. Switching to plant-based milk means that this unnecessary suffering is reduced. Find out more reasons to switch

A tall pile of plant-based pancakes with a bottle of almond milk in the background

Are you already plant-based or vegan have a friend or family member who might be interested in trying the dairy-free challenge for 7 days? Nominate them here.